Cyberpunk 2077 – The Worst Performing CMON Campaign In A Very Long Time



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Cyberpunk 2077: Gangs of Night City is a big box strategy game with miniatures in which gangs fight for control of a city, with the city also being a living part of the game.

In the game, players assume the role of a gang leader, with you organizing your gang members to take power in the city. Your actions affect not only your game and your opponents but the city itself. Each gang has different attributes and goals, giving each player a different gaming experience.

BGG Link – https://boardgamegeek.com/boardgame/352138/cyberpunk-2077-gangs-night-city

TimeStamps:
0:00:00 – Introduction
0:00:58 – What Does This Mean?
0:01:25 – How We Got Here
0:03:00 – Different Reactions
0:03:50 – Other Campaigns
0:04:50 – The Campaign So Far
0:06:07 – Other Games
0:07:45 – Back at $1
0:08:30 – Shipping Prices
0:10:00 – CMON Didn’t FOMO The Pledge Manager
0:12:00 – Goodwill With The Community
0:13:07 – Not The Failure Some Wanted
0:15:00 – The Shipping Cost Hikes Are Real
0:17:00 – It’s Bad, But It’s Too Early To Call For The Death Of CMON
0:18:55 – Wrapping Up

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21 thoughts on “Cyberpunk 2077 – The Worst Performing CMON Campaign In A Very Long Time”

  1. Well, cyberpunk is like a terrible ip. Most people have no idea what cyberpunk 2077 is. Most people do know what masters of the universe is, and have a fairly positive mindset about it.

    And add to the fact that Cmon ticked off anyone who knows their company, nobody would want this that much.

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  2. I saw another content creator talk about how this campaign was presented such as a figure with a x3 by it not showing three figures. As for shipping that could be a reason this is doing not as well. I still think that there is more than just higher shipping costs to the push back on CMOn from Marvel Zombies. It was not just the cost but how CMOn communicated it or should I say they did not communicate about it. Not until that RPG campaign came out did they seem to crate unlike other game companies. I would hope that maybe many have responded by not funding due to the way Marvel Zombies was handled. I know I will not fund CMOn again due to their unethical business practices. I am not even going to do the $1. It is not worth that amount to me or the time to even speak with CMON. I would like to say even if I was not upset with CMON O would not fund this. My friends played cyberpunk and Shadow run as an RPG 30 yrs ago in High School. I did not care for it then and still don’t now. So it might be the IP. Or maybe the game and style of play does not fit the style of play cyberpunk fans enjoy. Sorry if I’m rambling. It does seem this campaign was just thrown out there and not a best effort.

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  3. Maybe it’s because it’s based on a disappointing game and most cmon fanboys already have a mountain’s worth of content from previous kickstarter campaigns made by the company? That’s a group a I definitely fall under

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  4. I could see them dropping the shipping in pledge manager to create good will. What the do with that good will is the important thing. The jaded side of me wonders if they will pull the same Marvel Zombies style bait and switch on the their next very large campaign. Should provide some interesting times ahead no matter what!

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  5. My days of backing campaigns are rapidly coming to an end. $170+ and a year or two to get it to the table? No thanks. I'll play Rurik over this game 9 times out of ten. CMON….I don't know…look… it's your money. But when do backers say enough is enough with these crazy high costs and super long delays to get the game? Maybe cyberpunk is good….is there a $170 value in there that's worth a 1 to 2 year wait? There isn't much out there in our hobby that's worth that amount of time and money.

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  6. The YouTuber "The King of Average" has a video called "What a disaster. Is this the death of CMON?" … from the minute 28: 50 to 29: 53 he talks about how he has reached out to some game developers equal or even bigger than CMON to talk to them about CMON's shipping prices, and he says that all these other dev's have said to him those number absolutely do not make sense and called CMON's move BS.
    And as other people have already commented on this video, other companies are shipping bulkier and heavier board games for way less than CMON is charging, it is pretty clear CMON is just tryin to increase their profit margings using shipping costs as a smoke screen. I am NEVER backing a CMON game moving forward, if one of their games turns out to be good, I'll just get it at retail, you can't treat customers like this and get away with it, no sir.

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  7. I wonder what IP couldn’t stop people from backing, like if the cyberpunk came out first and had these postage issues would marvel zombicide been as successful? Something so original and people can’t miss without

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  8. Yep, meanwhile over here the latest update for Grimlord's Village Attacks Grim Dynasty says 'Soz can't afford to deliver, we're pausing indefinitely until costs come down… someday'

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  9. CMON "maintains a degree of engagement with the community" because they crowdfund their games despite being a major board game corporation. You're supposed to engage with your backers.

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  10. Hi Alex,

    Another very interesting videoe, thanks a lot.

    Regarding the lack of social media presence of FFG or Asmodée compared to CMON, it also means those companies are selling finished games (mostly), they sell through retail.

    As such, there is less fomo involved, no delay between paying for a game and receiving it.

    Reply
  11. Why are CMON not coming forward with a defense/explanation of why it is taking them so much money to ship? Why are they not communicating their stance on the reality, which seems to be so different to them as is to major publishers, who have come forward with totally different figures on shipping? Why are CMON not actively engaged in taking steps to remedy the situation, find a new person responsible for handling shipping, etc.? Questions, questions …

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  12. Interestingly enough this might end up being a lot like the Cyberpunk video game's release. Super rocky start, but the game is actually fantastic. I was originally backing it just for minis alone, but I've since switched to a $1 pledge, it just doesn't really make sense to do anything else at this point.

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  13. Thanks for sharing your opinion on the matter and, as a content creator that benefits from having good relations with cmon, having the guts to recommend a dollar pledge for the running campaign. I'd like to address two things. First the 1-dollar-pledgers being there to voice their opinion on the last campaign and second your marketing advices. For the first part, while I'm not part of the running campaign myself, I sympathize with the backers of marvel zombies being active in the cyberpunk campaign (without being harassing or insulting, of course). Cmon is very active in the comments section during a campaign but completly silent afterwards. Plus, they began censoring their social media platforms regarding the shipping price topic. So I feel their beaviour has contributed greatly to that circumstance.
    Now, for the second part: I don't have as much insight in the board game market or experience in marketing as you might have, but raising the core box price or lowering the shipping prices in the pledge manager sound like huge PR-disasters to me. Having a higher price for the core box wouldn't be an incentive for the "complainers" to chose a higher pledge, as they're already planning to leave the campaign at the end or keep the dollar for the entertainment. Instead you would punish every backer who is genuinely interested in the campaign and isn't 100% sure yet or doesn't have the proper funding right now. It would only contribute to cmons reputation of being greedy. Plus, I think you are confusing late pledges (where you are not part of the campaign, but pre-order the game afterwards) with switching pledge levels in the pledge manager. Now, deliberately having high shipping costs only to have nice surprise with lower shipping costs in the pledge manager would not only lose them a lot of backers who are deterred by them, it would also varify, that their shipping costs are made up and do not reflect the actual shipping costs.
    Again, I'm not an expert, it just jumped to my head, when I heard your advice. I would love to hear other opinions on that. Thanks again, sorry for the wall of text and I want to emphasize that I'm not looking to offend!

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  14. i think goodwill does go a long way. the past leder and mindclash kickstarters i went ahead and just paid during the campaign in hopes that it does well and we end up with a good product. i'm even hesitant to put $60 of credit i have with cmon (forgot to confirm a pledge) towards their campaign.

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  15. I think this is the one game you should back. From a completionist POV, this will hold its value in the long run as collectors will look back on this blip in the industry and there won't be as much product out there – remember all your CMON playmats etc. If CMON bounce back – then this is undersubscribed and will have value. If CMON die – then its the last product which didn't have a high print run…

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